About
The Blue Pepper Strategy Group
A digital transformation consultancy, helping organizations innovate and execute impactful digital strategies that deliver business results and exceptional customer experiences.
The Blue Pepper Strategy Group is a digital transformation consultancy that advises organizations on how to transform and improve business operations through the development and execution of innovative digital marketing, AI-Agentic & Predictive GTM, eCommerce and sales strategies. With a history of leading engagements that have yielded exceptional business results by developing and executing demand generation and strategic sales initiatives, content marketing, digital campaigns, web, mobile, content marketing, social media and performance analytics programs and initiatives.
Most prospects are not ready to buy. Let us show you how to identify, engage and close the ones who will.
Call us at: 817-341-9946
To schedule a free initial consultation.
Areas of Expertise
Programmatic Display | Paid Social | Paid Search | Aggregators | Buyer Persona Development | Analytical Problem Solving | Storytelling | Digital Customer Engagement | Loyalty & Advocacy | Campaign Strategies | SMB Campaigns | Customer Retention | Vertical Industries | Retargeting | CAN-SPAM | GDPR Compliance | Content Strategies | eCommerce | Progressive Profiling | Webinar Development | Live Events | Account Targeting | A-B/Multivariate Testing | Social Media Marketing | Database Management Customer Experience | Media Buying | Media Planning | Sales Plays | Predictive & Propensity Analytics | Buyer Insight Research | Project Management | Outsourcing-Managing LDR/BDR Functions | Intent Monitoring | Account Based Display Advertising | Ad Tech | Video Marketing | Customer Life-Cycle Marketing | Sales Enablement and Coaching | Sirius Decisions Models and Framework | Demand Unit Waterfall | Demand Maps | Buying Center & Groups | Business Development | Targeted Prospect Acquisition | Segmentation | Sales and Marketing Alignment | Buyer Centric Content | Predictive Prospecting | Campaign Planning | Customer Journey Mapping | AI-Agentic & Predictive GTM
Engagements Have Included
Developing and executing digital strategies – that yield compelling user experiences,
boost customer engagement, generate efficiencies, reduce cost and drive revenue.
Sales - Marketing Strategy & Planning
Pipeline Creation & Customer Acquisition
Identifying New Pockets of Opportunity
Account Based Marketing
Predictive, Propensity & Intent Analytics & Execution
Demand, Lead & Pipeline Generation
Search Marketing - SEO SEM PPC
Go-To-Market & Data Mining - Analysis
Social & Community Marketing
eMail Marketing & Marketing Automation
LDR-BDR Team Management
Sales Enablement & Coaching
Sales Plays & Campaign Execution
Field & Regional Marketing Programs
Mobile Marketing & Display Advertising
Customer Advocacy & Loyalty Programs
Content Marketing & Editorial Strategies
Media Buying & Partner Initiatives
Product Launch & Event Execution
Team Building & Management
Specialties Include
eCommerce, CRM and martech platforms & operations, account-based marketing, AI-Agentic & Predictive GTM, lead generation, SEO, SEM, PPC, web marketing, brand development, predictive, propensity and intent analytics, email, sales and marketing alignment, campaign strategy, display advertising, loyalty and affinity programs, customer experience, visual design and content management systems.
Sal Abramo is owner of The Blue Pepper Strategy Group, LLC
He has held VP, executive, director and senior level roles in digital marketing, demand generation, marketing operations, field and product marketing at GE, Hewlett-Packard, Microfocus, Thomson Reuters and TrendMicro, where he led digital marketing efforts, built and managed high-performing teams. Since 2010, Sal and his teams have been the recipient of several notable industry awards including Eloqua/Oracle Markie Awards, the Marketo Revvie Award and The SiriusDecsions ROI Award.